Violet Self Tanner | Love At First Tan - Fast, 1-Hour Express Sunless Tanning Mousse

From the brand, the message is clear: be tanned, be tanned AF (as f*ck). The question posed is, why just be tanned when you can be tanned AF? The brand recognizes that tanning is a temporary phenomenon, and they aim to help users achieve the darkest possible tan, from dark to darkest. They encourage users to choose their "new tan BFF" based on how dark they want to go, offering a range of options from "dark, darker, darkest… and beyond!"

The brand emphasizes that they're not going to tell users how to tan, but rather empower them to "b.tan your own way, without getting in the way." They want users to put their products on their bodies and just "get on with being you." The brand's mission is to make beauty choices fun, simple, and clean, without any "nasties."

The brand's products are unique in that they are inspired by "everyday humans just like you," rather than unrealistic projections of perfection. Self-expression, creativity, and experimentation are what drive the brand.

The brand's commitment to sustainability is evident, as they express their love for the planet and ensure that their products are free of any "nasties," using only "skin lovin' naturally derived ingredients."

The product descriptions and customer reviews highlight the various features and benefits of the brand's offerings, including their ability to knock out orange tones, their bronzer-free and clear gel formulas, their ultra long-lasting and darkest tanning capabilities, their velvety smooth application, and their cruelty-free, vegan, and "no nasties" credentials.

The brand also provides helpful information on tanning, such as the importance of exfoliating before tanning, the ability to use the products on the face, and tips on preventing streaking or blotchiness. They emphasize the importance of hydration and proper application techniques for achieving the desired results.

Overall, the brand's message is one of empowerment, creativity, and environmental consciousness, all while helping users achieve their desired level of tanned perfection.

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